Brian Gallegos lifestream

From http://www.fastcompany.com/magazine/59/pilot.html

~ Observation; orientation; decision; action. On the face of it, Boyd's loop is a simple reckoning of how human beings make tactical decisions. But it's also an elegant framework for creating competitive advantage. Operating "inside" an adversary's OODA loop -- that is, acting quickly to outthink and outmaneuver rivals -- will, Boyd wrote, "make us appear ambiguous, [and] thereby generate confusion and disorder." ~

Excellent article that applies nicely to the social space online.